Amazon Brand success #2

𝟬 𝘁𝗼 $𝟰𝟴.𝟰𝗞 𝗡𝗲𝘁 𝗣𝗿𝗼𝗳𝗶𝘁 𝗶𝗻 𝟭𝟳𝟬 𝗗𝗮𝘆𝘀 — 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝗲𝗱 $𝟮𝟲𝟬𝗞 𝗡𝗲𝘁 𝗣𝗿𝗼𝗳𝗶𝘁 𝗶𝗻 2025

Category: Home & Kitchen
Total Sales: $251.0K USD
TACOS: 11.7%
ACOS: 21.4%
Net Profit: $48.22K USD (19.2% margin)
Amazon Payout: $54,303 (withdrawn) + $28,374 (balance) = $82,677 expected
ASINs: Only 1 launched so far

Launch & Growth Strategy
1) Competitive Niche Entry
Entered an extremely saturated Home & Kitchen subcategory with strong Chinese competition.

Our edge: supplier pricing equal to Chinese sellers and premium creatives (images + A+).
Differentiation through value — not lowest pricing.

2) Pricing & Margin Discipline
Maintained 19% net margins even during aggressive ranking phases.
Avoided price wars.
Used coupons + optimized bidding to maintain profitability.

3) Smart PPC Execution
Kept ACOS at 21.4% and TACOS at 11.7% while scaling revenue.
Focused on exact-match high-intent keywords.
Gradually widened ad coverage once core profitability was stable.

4) Inventory Management
Scaling created heavy demand but we avoided major stockouts this time.
Now running a strong rolling inventory system:

3 batches sold, 1+ under shipment, 1 in production, 1 recently ordered.

5) Branding & Creatives
Invested in a premium image stack for strong CTR and conversion.
Added comparison charts + lifestyle images to dominate visual appeal.
Continuous listing optimization for conversion improvement.

6) Profitability First Approach
Net profit reached $48.22K in 170 days.
Margins protected through disciplined PPC, optimized pricing, and lower landed costs.
Scaling without sacrificing margin — no vanity sales approach.

⚡ Challenges We Faced
Highly competitive niche with suppliers already serving Chinese sellers.
Price sensitivity made margin maintenance difficult.
Continuous negotiation + cost-cutting helped us stay profitable.

🚀 Roadmap Ahead
Targeting $1M annual sales and $260K+ net profit in 2026.
Plans include:
✓ Adding multiple child ASINs
✓ Expanding into side subcategories
✓ Further reducing shipping & landed costs
✓ Strengthening brand presence in the category

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