Amazon Brand Success#4

$870,876 Sales | 7.4% TACoS | 15.24% ACoS | 6.25 ROAS | ~28% EBITDA

Core Strategy That Drove This Growth

1) Ranking + Margin Control (Balanced Scaling)
We pushed hard on ranking while keeping profitability stable — 48.8% sales from PPC and 51.2% from organic, without crossing our ACoS or TACoS limits. Healthy margins + controlled aggression = predictable growth.

2) Smart Placement Modifier Strategy
Instead of burning money on Top-of-Search 200-300+% multipliers, we capped modifiers under 150%, focused on controlled bids, and improved CTR + CVR steadily. This pushed rankings without unnecessary overspend.

3) Hidden Keyword Advantage (Lower CPC Wins)
We captured backend keywords competitors ignored — Spanish variations, misspellings, and niche micro-terms. Adding these into backend + broad match campaigns gave us cheaper clicks and strong incremental sales.

4) Search Query Performance (SQR-Driven PPC)
We analyzed SQR reports to find keywords with high market share but low brand share. These keywords were then isolated, bid-optimized, and scaled carefully — bringing in efficient traffic and improved ranking opportunities.

5) Inventory Planning Done Right
We maintained perfect in-stock continuity so the listing never lost momentum. No stockouts, no slow delivery periods, and no ranking drops — stable inventory kept conversion strong and long-term growth intact.

📈 Performance Snapshot
Total Sales: $870,876
YoY Growth: +98.4%
Units Sold: 20,578 units (+100% YoY)
PPC Spend: $64,908
PPC Sales: $425,827
ACoS: 15.24%
ROAS: 6.25
TACoS: 7.4%
Category: Home & Kitchen
Parent ASINs: 4
Expansion: Planning a new Beauty listing under a new brand (with Brand Registry)

💡 Want to Scale Profitably?
We help brands:
✔ Launch from scratch into stable, profitable growth
✔ Scale existing brands with controlled TACoS and strong margins

If you want predictable scaling with clean PPC structure + ranking strategy — let’s talk.